April saw the grand opening of Lush’s flagship store on Oxford Street in London, and ever since I’ve been itching to visit. This week I spied my opportunity after a training course finished early, giving me one whole hour to browse at leisure before getting my train home.
Today I wanted to share a few of my buys and some thoughts on what I might start referring to as the birthplace of bathing.
I knew how big it was going to be, but I couldn’t believe how chock full of delights the store was. Three floors of beautiful, gleaming, aromatic relics meant my eyes had never been so busy. I wandered in a frenzy from shampoo bars to bath bombs to spa, eyes wide and lungs full. An hour, I said to myself regretfully, was nowhere near enough.
Since I was strapped for time I was most keen to delve into the flagship exclusives – and they were abundantly scattered across the store. The Lush Kitchen has been incredibly prolific and they’ve come up with some really exciting new products. I’m sure I’m not the first person to draw comparison with Willy Wonka, but I genuinely half expected to see little Lush oompa-loompa characters rolling round greedy shoppers who had become overwhelmed with glee and turned themselves purple. The difference between the Chocolate Factory and Lush Oxford Street is that you can play with everything. It’s an interactive experience and you are invited (and encouraged) to try everything out – which is amazing! Let’s watch all of the bath bombs together, guys!
I must have looked a little bewildered and Northern, as a lovely assisant named Gemma G came over and stowed my (many) bags to help me browse in peace.
She also talked me through some luxurious bath oil balls, exclusive bath bombs and hair care whilst taking genuine interest in my visit, and making me feel like an old friend visiting. This is how you treat a customer!
I left with a nice little stash of exclusives which I’ll be reviewing in due course, but the biggest thing I took away with me was a sense of disappointment that my next visit to Lush Oxford Street might be months away. I’m over 200 miles from my new favourite place to shop, and that’s sad.
Have you visited Lush Oxford Street yet? What did you think of it?
Did you pick up any exclusives? Let’s discuss!