Recently I learned about a sportswear brand that I really wanted to talk about today – Sundried – I haven’t tried their product yet but, on reading about their business ethos and mission statement, I decided it was definitely something I want to share.
Before I get cracking, I want to point out that I haven’t been paid to write this post. I haven’t been sent product, vouchers, money or anything else. I just really like the brand message.
The brand was founded by a guy named Daniel Puddick – a PT, Triathlete and Dad who wanted to create a brand that his kids would be proud to associate with in future. His thoughts were that the next generation would be focused on ethical production and carbon footprint, so set about creating a product that supports both.
Premium ethical activewear was the goal. Encouraging healthy lifestyles, responsibly – that’s the motto.
Sundried product is made in Portugal with European fabrics – and each product comes with a unique code which, when entered on the website, shows you the journey of your garment. It also includes a donation to Water for Kids, and you will be given information on specifically what your donation will achieve. You can read more about Water for Kids here, but rest assured it’s a good thing – they work hard to deliver safe drinking water to communities (mainly in Uganda and Zambia).
The range is limited right now – but new collections are in the pipeline. Happily, the products are pretty safe – simple shapes and shades mean the brand can work for literally anyone. Sure, it’s a little expensive but it is specifically designed to need less garment care, contributing to the eco-friendly factor. Sundried’s range is designed to be washed cool and sun-dried – saving the planet by eliminating hot washes and tumble dryers (plus the garments pay for themselves in what you’ll save on your electricity bills!)
Something I really love about Sundried’s values is their “EHOH” concept – every hour on the hour – where they suggest doing 5 minutes of exercise every hour, to reduce the negative effects of sitting down for long stretches. Read more about their values here.
Right now their collections are available exclusively at http://www.sundried.com. If you’re on the market for some new sportswear, or are interested in investing in ethical fashion choices, you should definitely check them out!